Pour tous vos séminaires, expositions /showroom, journées de travail, soirées de prestige découvrez le stade Marcel Michelin ASM et passez un moment inoubliable

Stade Marcel-Michelin

  • Cohesion
  • Informal
  • Sports
  • Theme evenings
  • Unusual

35 Rue du Clos Four, 63100 Clermont-Ferrand, France

Whether you are a company, an association or an institution, ASM Events opens the doors of the famous Clermont-Ferrand stadium and offers you tailor-made event services to make you live a unique rugby experience!

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ASM Experience – Stade Marcel-Michelin is a place that immerses you in the world of rugby and ASM, the famous club from Clermont-Ferrand. It is located on the first floor of one of the stands of the stadium, on more than 600 m² and offers a thematic visit, divided into ten spaces, which makes you discover the foundation of the club, the explanation of the game, the supporters, the sports universe, the backstage of the ASM, etc.


The tour is cultural, fun and interactive. You will be able to feel the atmosphere of the dressing room, share the emotion of the supporters, compare yourself to the players and test your own rugby skills.

But ASM Experience – Stade Marcel-Michelin is not only a place where sport vibrates. It is also an ideal environment to organize your seminars or your professional events. Indeed, the stadium has several modular and equipped rooms, which can accommodate up to 300 people!


You can thus take advantage of an original and prestigious setting, which combines sport and business. Take advantage of the stadium’s personalized and quality services, such as on-site catering or guided tours.

Also, the stadium offers you the possibility to attend an ASM match or to meet professional players.


Why organize a seminar at the Marcel-Michelin Stadium?


Organizing a seminar or a professional event with the ASM Experience – Stade Marcel-Michelin is the opportunity to create a group dynamic and to reinforce team cohesion around the values of rugby: team spirit, respect, commitment…

Then, it is the possibility to surprise your collaborators or your customers with an atypical and historical place, easy to access and well located in Clermont-Ferrand, an attractive and friendly city ideal for your business stays.

The advantages

  • Customized event services
  • For rugby lovers
  • Panoramic view on the ground
  • Original and high-end spaces.

Suggested activities

  • Olympics
  • Visit and culture

Équipements disponibles

  • 7/7
  • Air Conditioning
  • Entertainment
  • LCD screen
  • Micro
  • Modular space
  • Natural light
  • Notepads & pens
  • Paperboard
  • Sound Equipment
  • Video projector
  • Wifi

Room capacities

Rooms Réunion Réunion Théatre Théatre Conference Conference En U En U Rang d'école Classe Banquet Banquet Cabaret Cabaret Cocktail Cocktail Lumière du jour Lumière du jour
Open (800m²) - 600 - 600 - 300 -
Espace Groupama (900m²) - 500 - 340 - 600 -
Espace First Premium Est (130m²) - 50 - 28 - 70 -
Espace First Premium Ouest (150m²) - 80 - 35 - 100 -
Salle de réunion Est (90m²) - - - 25 - - -
Salle de réunion Ouest (120m²) - - - 40 - - -
Club 2010 (130m²) - - - - - 80 -

Stade Marcel-Michelin


ASM Events


35 Rue du Clos Four, 63100 Clermont-Ferrand, France

Comment from SBE

Audrey Saatdjian - Séminaires Business Events

An emblematic place, for oval ball enthusiasts!

My choice


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