Who are we?

Who are we?

Seminars Business Events is a key player in the business tourism and event industry in Auvergne-Rhône-Alpes and more widely in France.

Since the launch of its first show in 2004, Yves and his multi-skilled team have been offering BtoB meetings and services for event planners and business tourism players.

The SBE team

Astrid Vetter
Commercial Director

Yves Rioton
Director of the SBE Group

Agnès Lesieur
Administrative and Customer Relations Manager, Sales Support

Audrey Saatdjian
Commercial Manager

Anthony Boyault

Communication & Digital Marketing Manager

Geraldine Sutter
Commercial Manager

Laureen Camus

Event Project Manager

Arnaud Politi
Communication Assistant

Our history in key dates


2003 - 2004


A forerunner in the region, Yves Rioton launched the first show dedicated to professional event organizers in February 2004. This first edition was accompanied by the first edition of the print guide and its internet version.


FIRST workshops

In order to make known the business tourism offer of our destinations, we have decided to take with us the holders of event projects within the framework of Workshops, during which they can exchange around their projects while visiting some places and some cities with the Tourist Offices.



In 2019, the offer is expanding with white label events!
And to cope with its development, new collaborators with multiple skills are joining Séminaires Business Events.

Février 2023

sbe celebrates its 20th anniversary!

Today, we are celebrating our 20th anniversary! Following the success of the 20th show in Lyon after a difficult period (covid), we invite you to discover our new website and to celebrate with us this beautiful year which will be punctuated with many meetings that you can receive by joining the Club SBE!

Our partners

They are the actors of the Business Events Seminar experience: Together, we bring to life some of the most beautiful corporate events of tomorrow!

Our values



We are a team of passionate people, committed to the service of the actors of the Business Tourism and the Event Industry.

We spend most of our time at work and it’s important to be able to take some time out of our busy schedules by organizing corporate events or incentives. Our regions are full of opportunities for these federative events and we are committed to helping you discover the best offers, places and ideas!



Our professionalism is recognized by our peers. With 20 years of experience, we do our utmost to satisfy the actors of the business tourism and the holders of events projects who trust us and make us friends



Our intergenerational team is composed of various profiles that learn from each other.

Years of experience
Annual fairs
Workshops & Afterworks
0 %
Visited addresses
0 %
Free and without commission

(events, quote request and guide)

Join us!


Each year, we welcome two to three talents to assist us in our communication and marketing efforts!



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Rejoignez le Club Séminaires Business


En souscrivant à notre newsletter, vous rejoignez-notre communauté SBE et recevrez donc les actualités des hôtels, agences et prestataires du site. Mais surtout, des invitations à nos événements afterworks, workshops et salons !




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