For the second year in a row, the SBE group has won the tender to organize a promotional day in Paris to highlight 10 convention bureaus in the Auvergne Rhône Alpes region.
The first edition allowed buyers of congresses and seminars in Paris to discover the regional offer. The press was also invited to a presentation of the region’s assets in terms of business tourism.
In November 2022, the convention centers of AIX-LES-BAINS, ANNECY, CHAMBERY, CLERMONT-FERRAND, EVIAN-LES-BAINS, GRENOBLE, LYON, SAINT-ETIENNE, VALENCE and VICHY will meet with a public of Parisian professionals looking for destinations and ideas for large-scale events to be planned from 2023.
Business tourism, after the two years of the pandemic, is back in full swing and it is very important for the MICE players in the Auvergne Rhône Alpes region to promote their territory and highlight all the CSR initiatives undertaken to host congresses, conventions and seminars in the most eco-responsible way possible.
This year, the meeting is set for November 2022 in a place near the Sacré Coeur in Montmartre!
