Nouvelle collaboration entre la Région Auvergne-Rhône-Alpes et Séminaires Business Events

Blog News New collaboration between the Auvergne-Rhône-Alpes Region and Séminaires Business Events

New collaboration between the Auvergne-Rhône-Alpes Region and Séminaires Business Events

For the second year in a row, the SBE Group has won the tender to organize a promotional day in Paris to highlight 10 convention bureaus in the Auvergne Rhône Alpes region.

For the second year in a row, the SBE group has won the tender to organize a promotional day in Paris to highlight 10 convention bureaus in the Auvergne Rhône Alpes region.


The first edition allowed buyers of congresses and seminars in Paris to discover the regional offer. The press was also invited to a presentation of the region’s assets in terms of business tourism.

In November 2022, the convention centers of AIX-LES-BAINS, ANNECY, CHAMBERY, CLERMONT-FERRAND, EVIAN-LES-BAINS, GRENOBLE, LYON, SAINT-ETIENNE, VALENCE and VICHY will meet with a public of Parisian professionals looking for destinations and ideas for large-scale events to be planned from 2023.


Business tourism, after the two years of the pandemic, is back in full swing and it is very important for the MICE players in the Auvergne Rhône Alpes region to promote their territory and highlight all the CSR initiatives undertaken to host congresses, conventions and seminars in the most eco-responsible way possible.

This year, the meeting is set for November 2022 in a place near the Sacré Coeur in Montmartre!

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Upcoming SBE events


For you, event organizers, whether you are in a company, an event agency, an institution or an association, we also offer you to participate throughout the year in the BtoB Seminars Business Events.

Afterwork SBE in Paris, a Business Events meeting
This is the opportunity for Parisian event planners to discover the wealth of exhibitors from the South-East of France. Your next business events may take place far from the capital to take advantage of the richness of the French heritage!
SBE Lyon business tourism and events trade show ✨
The SBE show in Lyon will take place at the Matmut Stadium Lyon Gerland on Thursday 8 and Friday 9 February 2024 ✨
Event providers and venues
Following the SBE Lyon trade show, many of you asked us for new ideas, activities and venues, with or without accommodation, for your next company outings! 🔊
Afterwork/Meeting in Geneva, a business seminar meeting
Are you planning a corporate event in 2024 - 2025? Why not hold it in the Swiss and French Alps? We've put together an exclusive selection of some thirty hotels and agencies in the Alps or Geneva, which you can discover in one of Geneva's legendary establishments! 🔊

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